How a Retail Cleaning Service Enhances Customer Retention Time?
White Hat Commercial • Oct 13, 2021

According to studies, the longer a person stays in a given location or at a retail display, the more likely they are to buy anything. According to research, a one percent increase in linger time leads in a 1.3 percent rise in sales. Assume that the average consumer spends 30 minutes in your retail business and spends $100 on your merchandise. Customers will spend an additional $26 if they remain just six minutes longer. Learn more about this trend and how a skilled shop cleaning service can increase critical client stay times.

Shoppers are flocking to cleaner retail stores today.

 

You want to keep consumers in your business longer in order to improve sales, but you're not sure how to do it effectively. Several methods, such as playing certain music or adding product demos, try to increase client stay time. Improving the aesthetic of your shop, on the other hand, is a surprisingly simple technique to attract consumers to remain longer.

 

Though a clean store was necessary previous to COVID, COVID-19 has increased the importance of retail business cleanliness.

 

Customers like an environment that protects them from COVID-19.

 

While each client manages their COVID-19 transmission risk differently, they choose stores who use modern cleaning and disinfection technology to eliminate germs from surfaces and touchpoints.

 

A retail cleaning company's infection control services enable your business to establish an atmosphere that reduces the spread of COVID-19 and other diseases.

 

Customers who are hesitant about buying in-store or who like to limit their shopping time are more likely to stay longer when they feel secure. You may also use posters or a newsletter to explain your company's superior cleaning and disinfection methods.

 

Visible cleaning crews boost customer trust.

 

Customers may be skeptical when a business promises to follow strict cleaning practices but fails to have any form of cleaning personnel on-site during customer hours. Hiring a retail cleaning service that sanitizes surfaces and maintains shopping areas helps alleviate client concerns.

 

However, it is necessary to guarantee that Custodial Technicians do not interfere with the client experience. Choosing an experienced firm, such as White Hat, will guarantee that your cleaners adhere to your standards and procedures. We convey your beliefs and preferences to your cleaning personnel so that their behavior is consistent with your company's brand.

 

A Deep and Thorough Cleaning Helps Touchpoints Remain Open

 

Touchpoints are shown to increase client dwell periods. Customers who can engage with your items or services are more likely to spend more time in your business and make a purchase (or increase their purchase).

 

Take a bookshop with comfortable sofas and chairs that nearly beg customers to wrap up with a possible purchase. Consider electronics stores with aisles where customers may try out the latest technology.

 

Unfortunately, COVID-19 has posed issues that make it impossible to provide a sensory-driven retail experience in a safe manner. A retail cleaning business can help you provide the greatest experience by cleaning touchpoints on a regular basis.

 

Shoppers are Deterred by Dirty Businesses

 

A staggering 95% of shoppers say an unclean store environment (such as dirty toilets, spills on the floor, dusty shelves, or unclean shopping carts) affects their purchasing decisions.

 

It seems to be the reason that clients who are uncomfortable would want to depart as soon as possible. Why would people choose to stay in a place that appears unclean and uninviting?

 

A clean, well-maintained business is aesthetically pleasant and provides a setting in which the consumer wants to spend time.

 

Positive Shopper Experiences Increases Store Traffic

 

Customers who have a poor interaction with a retailer are more likely to tell other potential customers about it. If a consumer sees a business that seems germy and unclean, they will tell other possible customers about their experience.

 

Assuming they observe that a shop consistently keeps a clean environment and strives to sterilize surfaces. In such instances, they'll tell their friends and family about the shop, perhaps increasing foot traffic.

 

Bringing customers inside your business is the first step toward increasing customer dwell times.

 

Clean Retail Spaces are Comforting to Your Employees

 

Your staff can help you increase consumer dwell times. Those who are satisfied with your customer service are more likely to return to your store and recommend it to others.

 

When your staff establish rapport with your clients, they are more likely to stay longer and spend more money. Employees who really are concerned about their work environment find it difficult to give excellent customer service.

 

It is more difficult for your consumers to regularly enjoy a good in-store experience if they do not feel safe or respected. Employees who believe they operate in a clean, sanitary environment are more confident in their ability to communicate with clients.

 

Contact Us

 

By White Hat Commercial 07 Dec, 2021
According to a Harris Interactive poll of over 1,000 U.S. adults, well over 99 percent of individuals feel that inadequate cleanliness has had a negative influence on their view of a retail space and their experience there. The top causes for displeasure were dirty toilets, bad scents, and overflowing garbage cans. A retailer's ability to offer a clean, consistent, safe, and healthy atmosphere in flagship shops, stand-alone sites, and retail mall locations plays a significant influence in shaping the brand identity in the consumer's mind.
By White Hat Commercial 15 Nov, 2021
Commercial porter service allocates a day porter to your facility who does basic cleaning and general maintenance activities to keep your premises clean, attractive, and appealing during business hours. Here are some of the most significant advantages of hiring day porter services for your company.
Share by: